About the Author: Derek Halpern ran marketing at DIYthemes, and is the founder of Social Triggers. To get more tips on how to be confident, enlist to his list here.
DO NOT let your browser resize a large image to look smaller.
What is image alt text?
To solve it, always use an image editing program to make your image a desired size, and upload that.
Case in point, if you want to see this in action, just do a sample search and view the images that rank. They almost always have the keyword you searched for in their file name.
What do I mean by bounce rate?
Image Optimization Best-Practice #2: File Size You know page load times matter for SEO, right now, right?
However, bounce rates are taken into account.
Image Optimization Best-Practice #1: Alt Text When you see a picture of a baby crying, you instantly recognize what’s going on staubflocke picture.
And that’s where image captions obtainable.
The short answer is, it’s the text that the website uses to understand images.
Oh, and one more thing…
So, if you fail to use them, you’re losing out on one more chance to lower your bounce rate.
You may not realize this, but images can generate a TON of traffic from image-based search engines (Google Images one example is).
It makes sense too… Why would someone get back to the search results?
So, to ensure that your images don’t torpedo your fast load times, make the image file size as small as possible (without sacrificing quality, without a doubt).
With free tools like Picnik and Image Optimizer at your disposal, there’s no excuse
If you want more of this traffic, you must learn how to optimize your images to score some of this traffic.
Or, see the image below… here with WordPress SEO.
Image Optimization Best-Practice #3: filename Before you upload your image, pick a descriptive filename—preferably a file name you want that image to rank for—because it will help with your google rankings.
And that’s why we’re adding this tutorial to our WordPress SEO for everybody series. So, keep reading.
Luckily, it’s easier than you think… once you know what to do.
It’s that simple.
The problem is, this instant recognition isn’t possible for search spiders at this time. Instead, you must help the spiders understand each of your images with alt text.
When you have a large image, and input height and width tags on that image to make the image smaller, people load the large image first, right after which the browser resizes it.
Next to your headline, image captions are important because they are one of the most well-read pieces of content on your entire site.
To include it, you simply add alt="this is your alt text" to your image tag. Here’s an example:
Image Optimization Best-Practice #4: Captions As of right now, there’s no direct relation between image captions and google rankings (that I know of).
If someone searches for a term, clicks on your page, and bounces back to the search page quickly, search engines use that as a factor for rankings.
Because the content they clicked on didn’t satisfy what they were looking for.
The important thing If you spend hours crafting the perfect post, don’t miss out from the face chance to optimize your images for maximum site benefit. All of these steps should take you no longer than a good number of minutes, and sometimes, it really can be the “icing entire face cake.”
In what other ways can you optimize your images?
Moreover, programs like Skitch will help you maintain the quality of the image as you don’t want to compress it a lot that the image doesn’t look good anymore.
Here is what the full image code should seem like:
EXIF data is even more detailed than the alt tag and long description. It carries data including:
One example, when you Google “Neil Patel”, you’ll see a picture of me tied to the Quick Sprout listing. This is very useful because it will increase your click through rate.
So, if I want to rank that image of the suspension bridge for “golden gate bridge”, I would build links with the anchor text “golden gate bridge”. And just like with normal link building, you also want to rotate the anchor text because having anchor text this is certainly too rich can hurt your rankings.
Filename Using the same suspension bridge example, let’s explore the filename. You want your image file name to be describing the image. Because there are billions of images out there, you don’t want to use a generic image file name like “goldengatebridge.Jpg”.
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